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The Tully Team Home Selling Process

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A Personalized Plan from Start to Finish

At The Tully Team, your goals come first. We start every relationship by learning what matters most to you, including your timeline, your priorities, and your vision for the sale. Then we design a concierge-style plan that fits your needs, not the other way around. Every detail, from preparation and pricing to marketing and communication, is tailored to you.

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Our Commitment to Your Sale

Our promise is simple: we will do our very best for you. We use clear data, smart strategies, and open communication to make sure every step of your sale feels organized, transparent, and focused on results. We prepare carefully, market intentionally, and adjust quickly when needed so you get more qualified showings, stronger offers, and a smoother path to SOLD. 

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Preparing Your Home to Shine

First impressions matter, and presentation is everything. With guidance from our professional stager, Cynthia Zaeske, we take a “buyer’s eye” approach to highlighting your home’s best features. Once it is ready, we create the kind of marketing today’s buyers expect including professional photos, cinematic video, and immersive tours that make your home stand out online and inspire in-person showings.

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Marketing That Reaches Buyers Everywhere

Nearly every buyer starts online, and we meet them there. Our listings are featured across top real estate websites and brokerage platforms, each optimized to showcase your home’s best qualities. We also build a dedicated single-property website where buyers can view photos, floor plans, and lifestyle features, and schedule a showing right from the page.


Many buyers now start their home search by asking simple questions in ChatGPT, which pulls results from Zillow. We optimize the listing description, so it matches the everyday words buyers use when they search. By aligning your description with real search behavior, your home appears more often to the right buyers and gets stronger visibility across Zillow and related tools.


Beyond listings, we use targeted social media marketing on Instagram, Facebook, LinkedIn, and YouTube. Posts, stories, and reels are designed to catch attention and keep your home visible throughout its journey from “Coming Soon” to “Just Sold.”
While digital marketing drives discovery, we still believe in the power of print. Our premium brochures, postcards, and signage complement online efforts, and our open houses are strategically hosted to attract serious buyers. In fact, many of our recent sales began at an open house.

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Pricing with Purpose

Pricing your home is both an art and a science. We study local market data and compare your home to others nearby, adjusting for location, layout, and updates. We prepare detailed feature sheets that highlight materials, mechanicals, and amenities buyers care about most, ensuring both buyers and appraisers see your home’s full value.

Once listed, we continuously monitor neighborhood activity and adjust if needed so your home stays competitively positioned. The result is a pricing strategy that attracts the right buyers and supports a successful appraisal and closing.

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Real-Time Feedback and Strategy

After launch, we track what matters: online activity, showings, and feedback. You will receive clear updates and recommendations, so you always know how the market is responding. Our One Hour Guarantee means you will never wait long for answers. We believe a stress-free process starts with responsive communication and proactive care.

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Negotiation That Protects Your Goals

When offers come in, we take time to walk you through every detail. You will see side-by-side comparisons and clear explanations so you can make informed decisions with confidence. We negotiate strategically, shaping not just price but terms that protect your best interests and keep leverage on your side.

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A Smooth Path to Closing

Once under contract, we coordinate everything behind the scenes, including attorneys, inspectors, appraisers, and title companies, so deadlines are met and surprises are avoided. You will receive simple checklists and updates that keep the process easy and organized. From inspection repairs to key handoffs, we stay one step ahead so closing day feels smooth and stress-free.

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After the Sale: We’re Still Your Team

Our relationship does not end when you hand over the keys. We stay in touch to share trusted vendor referrals, maintenance tips, and local resources. Whether you are planning home updates, need help finding reliable tradespeople, or just want to check your current market value, we are always here to help.

Many of our clients come back to us for future moves and refer friends and family because they know we stay connected and continue to provide value long after closing.

To stay informed, you can join The Tully Team newsletter for local market updates, homeowner tips, and community insights that help you care for your home and plan your next move with confidence. With The Tully Team, we are elevating the real estate experience one client at a time.

Work With Us

Partner with The Tully Team at Platinum Partners Realtors and experience a client-first approach led by Shanon Tully’s proven expertise and nearly 100% listing-to-sale success. With thoughtful guidance, strategic marketing, and concierge-level service, Shanon and her team are committed to making your real estate journey seamless, rewarding, and tailored to your goal

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